CEO of Black Star Music Label, a community of more than 25 million people. In 2007, co-organized the Black Star label along with Timati and Walter. Today it includes more than ten popular recording artists. Together they accumulated three MUZ TV Awards, two Golden Gramophones, Red Star Award from Channel One, two awards from Ru.TV and MTV, and more. In 2010, Pashu released the Black Star Wear clothing line. Subsequently, two clothing stores opened in Moscow followed by 34 in the Russian Federation and the CIS countries. Currently, the BLACK STAR BURGER fast-food chain operates in Moscow (5 restaurants) and in over 18 Russian regions (+35 locations are already under construction). Additionally, 13 by BLACK STAR Barbershops chain for both men and women was launched. The large-scale BLACK STAR CAR WASH opened in the Ukraine Hotel. Also, Cyber Sporting Tournaments BLACK STAR GAMING were launched.